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The MMTC Market Diversification Sales & Prospecting learning experience establishes the foundation for any company’s growth
plan and long-term health. An MMTC “growth coach” works with your sales team to establish or enhance your sales process.
Don’t have a sales team? Don’t worry – we’ll establish a sales process with you and your people.
The first step to successful diversification, or any meaningful sales growth for that matter, is finding new potential
customers. Doing that today is different than it was just a few years ago – using internet tools and practices.
Establishing effective relationships with new potential customers is different today, too. Even the best sales team can
enhance skills taught here – developing sales goals, prospect lists and maximizing prospecting results.
In a world where we’re bombarded with over 2,000 messages a day, a key to prospecting success is a message that
cuts through the clutter. We use a research-driven process to help you develop sales messages that sell your company’s
competitive advantages while setting your company apart from the crowd.
You’ll work with online tools and learn the latest techniques in sales to:
- Identify new target markets
- Develop prospect lists for target markets
- Organize databases to track and measure prospects, quotes and customers
- Identify your company’s dramatic differences to develop messages that stand apart from
the crowd and help you get noticed
- Gather e-mail addresses as part of the sales process to use for marketing activities
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