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The MMTC Market Diversification Marketing & Communications learning experience will place you and your team in the driver
seat when it comes to marketing. An MMTC Market Diversification "growth coach" works with your sales and marketing
team to establish or enhance your marketing process. Don’t have a sales and marketing team? Don’t worry – today’s marketing
is more accessible than ever. We’ll help develop core marketing expertise that supports your sales efforts.
With over 90% of industrial buying now taking place online (Forrester Research), we’ll work with you to maximize the
effectiveness of your company’s website. This includes:
- A technical evaluation report of your website with recommendations for improvement
- Raising your website search engine rankings (search engine optimization)
- Enhancing website design for visitor impact
- Implementing website reporting to identify the number of visitors and convert them into sales
- Identifying keywords that build website traffic
- Effectively using new advertising tools, e.g. search engine marketing (Pay Per Click)
Marketing is about more than websites. You’ll also learn and implement tools to create awareness and reach new
prospects in current and new markets, including:
- Email "blasting" campaigns to current customers & new prospects
- Being exposed to new forms of marketing to gain increased exposure, learn how
to use them, and implement them if desired, such as Social Media, YouTube.
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Web Site Evaluation
Email Marketing
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