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BootCamp I |
BootCamp II |
MD Complete |
MD Added
Services |
| Sales & Prospecting |
| -Internet tools using NAICS codes and databases to: |
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| .Find new customers in current markets |
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| .Find new customers in new markets |
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| -Develop prospect lists |
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| -Organize Prospect & Customer databases |
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| -Identify target markets |
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| -Develop sales messages featuring dramatic differences |
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| -Process development activities: |
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| .Develop effective lead generation process |
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as needed |
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| .Develop effective Quote log process |
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as needed |
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| .Develop sales meeting protocol |
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as needed |
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| -Manuals for Sales & Prospecting tools introduced |
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BootCamp I |
BootCamp II |
MD Complete |
MD Added
Services |
| Marketing & Communications |
| -E-mailing activities |
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| .Creation of a custom html E-mailer |
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| .E-mail Blasting of custom E-mailer |
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| .E-mail blast campaign(s) to target market(s) |
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| -Website effectiveness activities |
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| .Learn how to enhance website search rank (search engine optimization - SEO) |
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| .Competitive website search comparison |
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| .Develop keyword list that builds website traffic |
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| .Implement website reporting for sales conversion |
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| .MMTC Technical Evaluation of your Website with recommendations to improve search |
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| -Search Engine Marketing activities |
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| .Learn about Search Engine Marketing |
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| .Learn how to implement search engine marketing (Pay Per Click advertising) |
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| .Implement Pay Per Click campaign |
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optional |
optional |
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| -Learn about other new Marketing techniques |
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| -Process development activities: |
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| .Integrate website reporting into sales lead process |
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| .Implement website SEO enhancement |
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optional |
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| .Evaluate Communications plan to optimize ROI |
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| -Manuals for Marketing tools introduced |
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BootCamp I |
BootCamp II |
MD Complete |
MD Added
Services |
| Mentoring & Custom Implementation |
| -Measure results of Sales and Marketing actions - make improvements for better results |
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| -Market Diversification Roadmap - action plan to achieve consensed sales goal |
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| -Implement custom Roadmap, including any combination of the following (& more): |
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| .Targeted E-mail campaign(s) |
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| .Direct mail campaign(s) |
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| .Pay Per Click campaign + management |
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| .Press Release(s) |
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| .Sales presentation development |
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| .Marketing collateral development |
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| .Website enhancement |
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| .Business plan development |
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| .Trade show management |
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| .Photography / Video |
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| Custom Market Research Project |
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optional |
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